Niklaus troxler serious fun

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尼古拉斯·卓斯乐_认真中乐趣

DA: 869design
AD: Yang Bo
CD: Bai Liga/Zheng Baopu
PD: Li Meng

D: Xu Fan/Zhou Ziqing/Xie Jiahua/Wang Rui/Wang Sijia/Miao Zheng/Yang Yujiong

MD: Zhang Xiaoya/Du Zexi/Li Chengnuo/Wang Jingyi/Chen Yunxi

PT: Jia Yiwen/Wang Yinuo/Chen Shuai/Shen Jiayi/Wang Yixiao/Wang Xiaoyan

C: 869 School of Design

2023-10-01

此设计是为瑞士国际平面设计大师 Niklaus Troxler 在中国的首次展览及工作坊而设计。

卓斯乐先生退休后（2013年后），
开始了他新的设计之旅（胶带视觉语言），
我们的设计团队对此非常感兴趣。因此我们团队尝试模仿这种“胶带视觉语言”来创作这张海报。
我们从体验贴胶带开始，
大家在镜子上分别贴了五种本次活动主题为“Niklaus Troxler_Serious Fun & 869”的胶带字母，以更直观地反映本次活动的总体基调。镜子的寓意是向老师致敬。
我们把贴着胶带的镜子带到了户外拍摄中。
镜子和背景（我们的生活的样子）出现在整个画面中，
之后画面中出现了大量的胶带，似乎代表了卓斯乐先生来到了我们生活中。
再加上周围的类似胶带图形布局来传达本次活动的重要信息，就形成了我们的海报。
总体概念是西方元素出现在东方生活中，产生视觉冲突。我们的团队成员包括老师和可爱的同学（大学本科生）。
从执行到产出，师生共同努力。
在这个过程中，学生们更加深刻地体会到动手设计是非常有趣的。正和卓斯乐先生活动“Serious Fun”的主题契合。

This poster design was designed for the first exhibition and workshop of Swiss international graphic design master Niklaus Troxler in China (Dalian/Hangzhou).

After Mr. Niklaus Troxler retired (after 2013), he started his new design journey (visual language of tape), which our design team was very interested in. So our team tried to imitate this "tape visual language" to create this poster. We started with the experience of applying tape. We pasted five kinds of tape letters with the theme of this event "Niklaus Troxler_Serious Fun & 869" on the mirror to more intuitively reflect the overall tone of this event. The meaning of the mirror is to pay tribute to the teacher. We brought tape-covered mirrors to outdoor shoots. Mirrors and backgrounds (what our lives look like) appear throughout the frame, followed by a large amount of tape that appears to represent Mr. Niklaus Troxler's arrival in our lives. This, combined with a surrounding tape-like graphic layout to convey the important message of the event, resulted in our poster. The overall concept is that Western elements appear in Eastern life, creating a visual conflict. Our team members include teachers and lovely classmates (undergraduate students). From execution to output, teachers and students work together. In this process, students have a deeper understanding that hands-on design is very interesting. It is in line with the theme of Mr. Niklaus Troxler's event "Serious Fun".